Market Intelligence and Spatial Consumer Profiling
EDGE uses advanced business intelligence, geospatial and big data technologies to locate and visualise consumer clusters. It combines multiple data sources as overlays to accurately pinpoint ideal market segments through spatial analytic’s and advanced profiling.
Understanding where your customers are located can be a vital step in giving you a competitive “EDGE”.
Intelligent spatial insights allow organisations to operate at a much higher “resolution” than traditionally allowed. This bolsters efficient planning, marketing, customer acquisition & customer service.